April 2nd is the International Pillow Fight Day.  The Pillow Fights, happening on this day in over 30 cities around the world, are organized by the Urban Playground Movement, who aims “to make these unique happenings in public space become a significant part of popular culture.”
For the third year in a row, over 400 people gathered in downtown L.A.’s Pershing Square to unleash some good-natured aggression in a fight-to-the-death (of the pillow)…They duked it out in great style, feathers flying everywhere…

Which leads to the question, what DOES one wear to a pillow fight, besides the obvious …

New Yorkers are used to having rain, but here in LA we are very rarely faced with wet weather.
When it comes to rain in LA, we tend to avoid our nice leather, cute tops and favorite shoes then instead we grab a hoodie, some old boots and call it a day.
Why dress down for the rain when you can throw on some layers of simple items from your closet and look just as impressive and put together as you would on a sunny day. Here are some rainy day looks …

We’ve often asked ourselves — how do you define L.A. Style, as opposed to New York style?  What characterizes L.A. style? 
Here are some of the answers we got: 
Valerj Pobega, designer:
I think LA is known for the hollywood and the film industry,but at the same time, is growing its own fashion identity, and there are a lot of creative people here in LA
Marlien Rentmeester, West Coast Editor, Lucky Magazine:
I think LA style is casual and comfortable. Of course, they are many different interpretations of LA style, some better than others. I …

When attending fashion shows, the parade of outfits off the catwalk is often just as interesting at the runway show itself…Fashion shows are one rare opportunity for fashionistas to venture beyond the ‘safe’ of everyday wear.  Here are some of our favorites.  Enjoy!

Valerj Pobega refused to color inside the lines, while growing up in Italy, surrounded by her artistic family.  Today, with her latest fashion/art installation, “Kabaret 1939”, she still refuses to do so…
Her provocative installation at the ACE Gallery expertly blended beauty and grace with the burlesque…All the clothing featured in her eponymous couture collection are hand-made.  Every piece, on a model or live mannequin, is a piece of art, featuring hand painting and dyeing. 
The attention to detail was apparent in every little element of the installation: from lighting and music, …

Take a walk on Venice Beach Boardwalk on week-ends — even better, sit at the Fig Tree Cafe (about the middle point), and you will be treated to a fashion show of styles that runs the gamut from wild-and-crazy, to stylishly trendy, and everything in-between. 
On week-ends, especially when the weather is good, you get all the locals, latest urban street styles from Inglewood, bohemian styles of all kinds (especially around the drum circle), tourists, beach-wear, and much, much more…
Here are just a few interesting ones, what we saw in 2-3 hours…
 

Alakazia’s presence embodies creativity as he walks into a room: wild hair, black leather jeans, studded boots…you want to ask him what he does, places he’s been…He’s always busy creating..Sketches, hats, costumes, wedding dresses, and later this year: a tabletop book of his fashion sketches, and a book about his many experiences, that promises a good read…
His latest venture, launched in 2008, is hats: of all colors, shapes, and sizes…clean, streamlined design, that you wear to compliment your outfit, or extraordinary creations, with feather adornments as big as that hat, that wear you…
Alakazia’s …

As you plot your Spring 2011 accessory purchases, don’t leave out one crucial fashion accessory, HATS!
All shapes, sizes, and forms of hats dominated the runways this Spring. No need to limit yourself to wearing hats for purely functional reasons, it will pay to invest in a few good hats as fashion accessories this Spring!
THE STRAW FEDORA
Straw fedoras are the most practical and easiest hat to wear. It’s the ultimate beach accessory, that provides comfortable, chic protection from the sun. Straw fedoras are universal and easy to throw on to cover …

The thought of lace may conjure up images of white bohemian style dresses. While this classic style is beautiful, it is also…safe.  This spring the following desig ners infused lace with electrifying color.
Proenza Schouler:
The dynamic duo has their downtown girl looking sophisticated and cool in bright orange, neon yellow and electric blue guipure lace:

Christopher Kane:
This British designer’s creativity knows no bounds with his lemon-lime, peach and bubblegum pink colored frocks.  Christopher Kane also created “lace li ke” looks with leather as seen on the far left:

Erdem:
This British designer pumped up …

If you drive around L.A., you’ll see some older Latino Markets and restaurants featuring brightly painted murals that advertise their products or food.  Some of the murals are very simplistic paintings depicting merchandise, while others are detailed scenery that includes fishermen or the countryside.  Once in a while, the Virgin of Guadeloupe also makes an appearance in the ad, in very unlikely associations…
The complete absence of relative scale and lack of proportion between the painted objects brings a surrealist charm to these paintings: an apple is as big as a pineapple, …